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OUR PEOPLE
Our collective strength lies not only in the remarkable skills and expertise each member brings but in the synergy that emerges when we collaborate. Together, we elevate each other’s capabilities, pushing boundaries and creating solutions that surpass what any of us could achieve alone. This dynamic interplay of talent and shared purpose is the driving force behind our venture studio’s ability to shape groundbreaking companies that make a real difference in the world.
Previously as Sententia CEO, Trista drove 400% revenue growth in just two years, leading to Pinecone's first successful exit. With 8+ years managing retail and hospitality teams, she also spent 4 years recruiting C-suite executives for large corporations and representing top UK universities.
Trista McKee
Global Coordinator
Christina co-founded Hammer & Hanborg in 1994, building it into a market leader in comm-unications and marketing talent across Sweden and Norway. She pioneered innovative recruitment approaches and the gig economy in Nordic markets. She is an active member of the "17 Network" of Sweden's leading female founders.
Christina Hammer
Partner
Staffan is a gaming industry veteran who served 13 years on the Board of NYX Gaming Group, which grew to serve over 200 global clients before its $631M acquisition in 2018. He co-founded Angelchat, a mental health charity foundation, in 2024 and currently advises Supremeland Gaming.
Staffan Lindgren
Partner
Mona brings over 25 years of experience across multiple industries, across both public and private companies. She has exceptional expertise in mergers & acquisitions, business process improvement, and sustainable value creation.
Mona Spjelkavik
Partner
Mia brings deep expertise in early-stage investing, financial analysis, and portfolio strategy across the Nordic innovation ecosystem. She is on the board of WIN Ventures I and Betulum (family office), and holds an Executive MBA from BI Norwegian Business School.
Mia Bjørklund
Partner
Our Chief Legal Officer Peter Näslund served as a lawyer and partner at DLA Piper Sweden where he was Managing Partner until 2025. With three decades of experience, he specializes in corporate law and M&A. Peter is frequently sought after as an advisor to the boards of public companies and currently serves on the boards of Sundströms Safety AB and OvZon AB.
Peter Näslund
Partner, CLO
Banking veteran Håvard Lindtvedt heads Startup& Growth at Nordea Norway, where he's built a platform connecting startups with financing, investors, and advisory services since 2018. With 30+ years of financial experience and an economics degree from NHH, he specializes in bridging traditional banking with the startup ecosystem.
Håvard Lindtvedt
Partner
Monica Hedberg is a prominent Swedish entrepreneur and investor with a track record of building and exiting several businesses. Named Female Entrepreneur of the Year and Female Investor of the Year by Dagens Industri, she's been a key player in Sweden's startup ecosystem and prominent supporter of female investors.
Monica Hedberg
Partner, Investor Relations Manager
An economist by education, Elin has a strong background in finance & fundraising, operations, and expansion. She has 10 years of experience building and scaling businesses – from launching her own ecommerce brand to serving as venture manager at Hidden Dreams.
Ellie Fokas-Schuettinger
Partner, COO
Jesper is an experienced business leader, entrepreneur, investor, sales person and board representative. He has a background from both listed and unlisted environments. During the last decade Jesper has founded, built, scaled and also advised several companies.
Jesper Vendel
Partner, CEO Pinecone Sweden
Camilla Andersson is an experienced serial entrepreneur and board professional (ex. chairman of SpareBank 1 SR-Bank Stiftelse). She notably started TextTV (exit:TV2), WIN Ventures, and HER. She was recently responsible for raising 150m NOK for Feddie Destillery as investor relations manager.
Camilla Andersson
Partner, Investor Relations
Stewart Stanbra is a serial entrepreneur and co-founder of College Scholarships USA (CSUSA) in 2017, which became Scandinavia’s leading sports placement agency before getting acquired by Keystone Sports in 2021 where he served as VP Commercial & Finance.
Stewart Stanbra
PARTNER, COO
Alvin Dammann Leer is the founder of Pinecone and grandson of Sir Erik Dammann, founder of global non-profit Future In Our Hands. Alvin studied journalism and social entrepreneurship in London and Boston and worked at WWF and Innovation Norway before starting 10+ companies.
Alvin Dammann Leer
Founder, Global Director
Previously as Sententia CEO, Trista drove 400% revenue growth in just two years, leading to Pinecone's first successful exit. With 8+ years managing retail and hospitality teams, she also spent 4 years recruiting C-suite executives for large corporations and representing top UK universities.
Trista McKee
Global Coordinator
Mona brings over 25 years of experience across multiple industries, across both public and private companies. She has exceptional expertise in mergers & acquisitions, business process improvement, and sustainable value creation.
Mona Spjelkavik
Partner
Mia brings deep expertise in early-stage investing, financial analysis, and portfolio strategy across the Nordic innovation ecosystem. She is on the board of WIN Ventures I and Betulum (family office), and holds an Executive MBA from BI Norwegian Business School.
Mia Bjørklund
Partner
Banking veteran Håvard Lindtvedt heads Startup& Growth at Nordea Norway, where he's built a platform connecting startups with financing, investors, and advisory services since 2018. With 30+ years of financial experience and an economics degree from NHH, he specializes in bridging traditional banking with the startup ecosystem.
Håvard Lindtvedt
Partner
Camilla Andersson is an experienced serial entrepreneur and board professional (ex. chairman of SpareBank 1 SR-Bank Stiftelse). She notably started TextTV (exit:TV2), WIN Ventures, and HER. She was recently responsible for raising 150m NOK for Feddie Destillery as investor relations manager.
Camilla Andersson
Partner, Investor Relations
Stewart Stanbra is a serial entrepreneur and co-founder of College Scholarships USA (CSUSA) in 2017, which became Scandinavia’s leading sports placement agency before getting acquired by Keystone Sports in 2021 where he served as VP Commercial & Finance.
Stewart Stanbra
PARTNER, COO
Alvin Dammann Leer is the founder of Pinecone and grandson of Sir Erik Dammann, founder of global non-profit Future In Our Hands. Alvin studied journalism and social entrepreneurship in London and Boston and worked at WWF and Innovation Norway before starting 10+ companies.
Alvin Dammann Leer
Founder, Global Director
Christina co-founded Hammer & Hanborg in 1994, building it into a market leader in comm-unications and marketing talent across Sweden and Norway. She pioneered innovative recruitment approaches and the gig economy in Nordic markets. She is an active member of the "17 Network" of Sweden's leading female founders.
Christina Hammer
Partner
Staffan is a gaming industry veteran who served 13 years on the Board of NYX Gaming Group, which grew to serve over 200 global clients before its $631M acquisition in 2018. He co-founded Angelchat, a mental health charity foundation, in 2024 and currently advises Supremeland Gaming.
Staffan Lindgren
Partner
Our Chief Legal Officer Peter Näslund served as a lawyer and partner at DLA Piper Sweden where he was Managing Partner until 2025. With three decades of experience, he specializes in corporate law and M&A. Peter is frequently sought after as an advisor to the boards of public companies and currently serves on the boards of Sundströms Safety AB and OvZon AB.
Peter Näslund
Partner, CLO
Monica Hedberg is a prominent Swedish entrepreneur and investor with a track record of building and exiting several businesses. Named Female Entrepreneur of the Year and Female Investor of the Year by Dagens Industri, she's been a key player in Sweden's startup ecosystem and prominent supporter of female investors.
Monica Hedberg
Partner, Investor Relations Manager
An economist by education, Elin has a strong background in finance & fundraising, operations, and expansion. She has 10 years of experience building and scaling businesses – from launching her own ecommerce brand to serving as venture manager at Hidden Dreams.
Ellie Fokas-Schuettinger
Partner, COO
Jesper is an experienced business leader, entrepreneur, investor, sales person and board representative. He has a background from both listed and unlisted environments. During the last decade Jesper has founded, built, scaled and also advised several companies.
Jesper Vendel
Partner, CEO Pinecone Sweden
Alvin Dammann Leer is the founder of Pinecone and grandson of Sir Erik Dammann, founder of global non-profit Future In Our Hands. Alvin studied journalism and social entrepreneurship in London and Boston and worked at WWF and Innovation Norway before starting 10+ companies.
Alvin Dammann Leer
Founder, Global Director
Alvin Dammann Leer is the founder of Pinecone and grandson of Sir Erik Dammann, founder of global non-profit Future In Our Hands. Alvin studied journalism and social entrepreneurship in London and Boston and worked at WWF and Innovation Norway before starting 10+ companies.
Alvin Dammann Leer
Founder, Global Director
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