Pinecone Ventures is delighted to announce that ChristinaHammer, renowned Swedish entrepreneur and investor, has joined the firm asPartner.

Christina Hammer is best known as the co-founder of Hammer& Hanborg, a pioneering recruitment and consultancy company that became themarket leader in identifying and providing communications and marketing talentacross the Nordic region.

"I am honoured and truly excited to join PineconeVentures. Their model stands out from others. We will work together to buildfuture companies, focusing on innovation and collaboration to create a positiveimpact. I look forward to contributing my expertise and creativity to helpingdevelop businesses and their people, building profitable companies with strongand sustainable corporate cultures," says Christina Hammer.

Jesper Vendel, Managing Partner at Pinecone Ventures Sweden,expressed his enthusiasm about Hammer joining the team: "Christina'sexpertise in fostering creative and profitable corporate cultures will betremendously beneficial for our portfolio companies as they navigate theirgrowth journeys. We are thrilled to welcome her to our partnership."

Together with Åsa Falkman, Hammer founded Hammer &Hanborg in 1994, quickly establishing the company as an industry leader thathelped shape a new niche in the Swedish and Norwegian labor markets. Under herleadership, the company expanded with offices in Stockholm, Gothenburg, Malmö,and Oslo, becoming renowned for its constant innovation and values-drivenapproach emphasizing equality and the future of work.

Hammer was particularly notable for being an early advocateof the gig economy and interim solutions as integral components of the modernlabor market. Her focus on building strong, profitable corporate culturescentered around creativity and business acumen resulted in high-performingorganizations with enhanced innovation capacity and agility.

A particular strength of Hammer's has been her ability toidentify talent and secure skills across various organizations, coupled withher expertise in business development and leadership support. Thesecapabilities will be invaluable to Pinecone Ventures' portfolio companies asthey scale and develop.

Hammer brings to Pinecone Ventures a vast network acrossSweden and Norway, including her active membership in the prestigious "17Network," a group comprising Sweden's most successful femaleentrepreneurs.

This appointment reinforces Pinecone Ventures' commitment toproviding its portfolio companies with world-class expertise and guidance fromseasoned entrepreneurs who understand the challenges and opportunities ofbuilding successful businesses.

Contact Information

For more information, please contact: Jesper Vendel atjesper@pineconeimpact.com

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