August 12, 2024
Packoorang helps Decathlon win national award
Pinecone Ventures is expanding its innovative company-building model into Sweden, forming a strategic partnership that will bridge the gap between the Norwegian and Swedish startup ecosystems.
A Game-Changing Partnership
Decathlon’s partnership with Packoorang, an Oslo-based reusable packaging company, has proven to be a game-changer in the retail giant’s sustainability efforts. The collaboration resulted in the creation of 16,000 reusable bags, which have been circulating between Decathlon’s fulfillment centers and click&collect customers across 25 stores in the Czech Republic for over a year.
Impressive Results
The impact of this initiative has been significant:
• Over 100 tons of single-use cardboard packaging waste eliminated
• 16,000 reusable bags in circulation, with an average of more than 100 reuses per bag
• More than 70% of all Click&Collect orders are packed in Packoorang bags
Recognition at the Czech & Slovak Sustainability Summit
The project’s success was celebrated at the recent Czech & Slovak Sustainability Summit, where it received the Sustainability Star 2024 award. The recognition by the scientific council underscores the initiative’s potential to inspire other businesses to adopt circular economy practices.
PACKOORANG RECOGNIZED
Antonio Villascusa Cerezo, project lead at Decathlon, expressed his gratitude to the team members Kateřina Svobodová and Michalina Matyja, as well as DECATHLON Česká republika for their contributions to the project’s success. Special thanks were extended to Packoorang for their crucial role in designing and creating the reusable bags.
Broader Impact and Future Prospects
This initiative aligns with Decathlon’s larger sustainability goals, including their commitment to achieving zero single-use plastic by 2026. The success of this project demonstrates the viability of circular business models in reducing environmental impact while maintaining operational efficiency.
As more companies look to reduce their ecological footprint, Decathlon’s partnership with Packoorang serves as a shining example of how innovative solutions can lead to significant reductions in packaging waste. The Sustainability Star 2024 award not only recognizes their achievements but also encourages other businesses to explore similar sustainable practices in their operations.