Pinecone Ventures is delighted to announce that Christina Hammer, renowned Swedish entrepreneur and investor, has joined the firm as Partner.

Christina Hammer is best known as the co-founder of Hammer& Hanborg, a pioneering recruitment and consultancy company that became the market leader in identifying and providing communications and marketing talent across the Nordic region.

"I am honoured and truly excited to join PineconeVentures. Their model stands out from others. We will work together to build future companies, focusing on innovation and collaboration to create a positive impact. I look forward to contributing my expertise and creativity to helping develop businesses and their people, building profitable companies with strong and sustainable corporate cultures," says Christina Hammer.

Jesper Vendel, Managing Partner at Pinecone Ventures Sweden, expressed his enthusiasm about Hammer joining the team: "Christina's expertise in fostering creative and profitable corporate cultures will be tremendously beneficial for our portfolio companies as they navigate their growth journeys. We are thrilled to welcome her to our partnership."

Together with Åsa Falkman, Hammer founded Hammer &Hanborg in 1994, quickly establishing the company as an industry leader thathelped shape a new niche in the Swedish and Norwegian labor markets. Under her leadership, the company expanded with offices in Stockholm, Gothenburg, Malmö, and Oslo, becoming renowned for its constant innovation and values-driven approach emphasizing equality and the future of work.

Hammer was particularly notable for being an early advocate of the gig economy and interim solutions as integral components of the modern labor market. Her focus on building strong, profitable corporate culture centered around creativity and business acumen resulted in high-performing organizations with enhanced innovation capacity and agility.

A particular strength of Hammer's has been her ability to identify talent and secure skills across various organizations, coupled with her expertise in business development and leadership support. These capabilities will be invaluable to Pinecone Ventures' portfolio companies as they scale and develop.

Hammer brings to Pinecone Ventures a vast network acrossSweden and Norway, including her active membership in the prestigious "17Network," a group comprising Sweden's most successful female entrepreneurs.

This appointment reinforces Pinecone Ventures' commitment to providing its portfolio companies with world-class expertise and guidance from seasoned entrepreneurs who understand the challenges and opportunities of building successful businesses.

Contact Information

For more information, please contact: Jesper Vendel atjesper@pineconeimpact.com

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