Pinecone ispleased to announce the appointment of Mona Spjelkavik as Partner, effectiveimmediately. With this strategic addition to our leadership team, westrengthen our capacity to deliver exceptional value and innovative solutionsto our clients.

About Mona Spjelkavik

Mona bringsover 25 years of distinguished experience across multiple industries includingFMCG, B2B, and B2C sectors. Her extensive background encompasses leadershiproles in both publicly listed and privately owned companies, providing her witha comprehensive understanding of diverse business environments and challenges.

Mostrecently, Mona served as a Senior Advisor at Optimum AS and Converto AS, whereshe provided strategic and financial counsel to owners, boards, andexecutive teams. Her expertise in identifying growth opportunities andimprovement areas has consistently enabled organizations to realize their fullpotential.

ProfessionalExpertise

Mona'sprofessional competencies span a wide range of critical business areas:

• Strategic Development:     Specializing in owner strategy, corporate strategy, and growth and     innovation strategy development. Also experience from owner strategy.
• Business Transformation: Proven     track record in change management and organizational development
• Sustainable Value Creation:     Strong focus on ESG strategy and sustainable business practices
• Commercial Excellence: Deep     expertise in brand positioning, go-to-market strategies, sales leadership,     and negotiations
• Supply chain: Deep expertise in     supply chain / SC management
• Value chain. Deep expertise in     value chain and VC improvement
• Mergers & Acquisitions: Extensive     Experience from M&A processes and post-merger integration

In additionto her professional achievements, Mona holds board certification from theAssociation for Improved Board Work (Foreningen for bedre styrearbeid) and hascompleted specialized education in digital transformation from MIT/Sloan anddigital business understanding from BI Norwegian Business School.

A Wordfrom Our Leadership

"Weare delighted to welcome Mona to our partnership at Pinecone. Her strategicmindset, operational excellence, and passion for sustainable value creationalign perfectly Pinecone’s vision and values. Mona'sproven ability to identify new opportunities and drive meaningful businessimprovements will be a valuable asset to our studios as well as portfolio companies."

Mona'sappointment represents Pinecone's ongoing commitment to assembling a team ofexceptional professionals dedicated to delivering superior results and creatinglasting value for ourgrowing portfolio of companies.

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